How Personal is your Personal Cell Phone?

Before I continue with this post, let me get some housekeeping out of the way up front.  The following scenario is based on an actual situation, but not in reference to any specific event, person, business, or organization.  I’m in no way supporting or repudiating the decisions or policy.  I’m simply laying out some facts of a situation and eliciting your feedback on the situation. So, where is the line between what is yours, and […]

Securing a Customer for Life

One of my favorite companies out there is Zappos.com. Zappos is a company that “gets it” when it comes to building customer loyalty and building life long, passionate fans of their company, and what that revenue stream looks likes. They’re not solely worried about making a sale today and what their balance sheet looks like this quarter. They’re more focused on doing the right thing today to make return and repeat sales in the future […]