Securing a Customer for Life

One of my favorite companies out there is Zappos.com. Zappos is a company that “gets it” when it comes to building customer loyalty and building life long, passionate fans of their company, and what that revenue stream looks likes. They’re not solely worried about making a sale today and what their balance sheet looks like this quarter. They’re more focused on doing the right thing today to make return and repeat sales in the future […]